Lee Gross, founder of Ethical Earth Solutions Inc., is a visionary leader with over 40 years of experience in technical sales, marketing, business development, and project management. With a proven track record of navigating complex challenges and driving impactful outcomes, Lee pioneers innovative water revitalization solutions—including Vortex Generators, Nanobubble Systems, and Electrolyzed Water (HOCL).

​

Through Ethical Earth Solutions, he champions technologies that optimize water use efficiency and reduce water, energy, and chemical use across agriculture, horticulture, and turfgrass sectors—helping humanity conserve precious resources while restoring balance to ecosystems. His passion for Syntropic business models and holistic health fuels a mission to create ethical, forward-thinking solutions that support both human health and environmental prosperity for all. By advancing Water innovations, Lee is dedicated to enhancing food and water security, fostering resilience, and creating a future where vibrant, living water sustains people, communities, and the planet.